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Creative Direction

BET.co.za

motion

Date: October 2014

I led the Production as Creative Director of a Series of low budget Stings in the Style of Animated Photography (using the 2.5D animation effect in After Effects) for BET.co.za (http://www.bet.co.za/) which was running on SuperSport from March to June 2015. I was setting all the guidelines, created Storyboards, organized Imagery and Licensing and led the Preproduction, Post Production and Voice Recording. The Animation itself was getting produced by Lightyears Media (http://www.lightyearsmedia.co.za/). The success of the adverts led to the production of several Adverts with some popular faces including Schalk Bezuidenhout and Tendai Nihal "Beast" Mtawarira in Celebrity Betmatch.

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